Full Stack Digital Marketer
12 Skills you need to become
Full Stack Digital Marketer
In the modern era where all companies want to ensure their digital transformation, digital marketers have become more and more in demand.
But given the complexity of the field and the multitude of specialties (Social networks, search engines, Content creation, Email, Data and others …), taking full advantage of the opportunities offered by Digital Marketing, remains only within the reach of large companies, which have the means to acquire teams of specialists.
Having just one digital marketing specialist does not allow the business to grow.
Digital Marketing is an entire eco-system, and As we have just said, there are several disciplines.
To succeed in a project, These disciplines must be interconnected, Something that a specialist in one specific area cannot do, because there is a lack of skills in another area.
(Example: a specialist in social networks, cannot improve your ranking on Google)
To succeed, there are two possibilities:
1- If you are a large company, then you can acquire a whole team of specialists who work in a collaborative spirit.
2- If you have a small business with a low budget, then the only solution is to acquire a single qualified person who fully understands all areas of digital marketing and able to execute a project from A to Z.
This person is called: Full Stack Digital Marketer.
A Full Stack must perfectly master 12 essential skills:
1-Digital Strategy
2-Content Marketing
3-Social Media
4-Search Marketing
5-community management
6-Copywriting
7-Paid advertising
8-Video Marketing
9-Email Marketing
10-Ecommerce
11-Data & Analytics
12-Testing & Optimization
Can a Full Stack replace specialists?
No, it should be remembered that the Digital Marketer full stack cannot under any circumstances perform the work of a team of 4 or 5 people.
However, and thanks to his expertise in all areas, he is able to create the entire digital strategy of the company and execute the project from A to Z, with the least possible resources.
Full Stack Digital Marketers are rare, they have the highest level in Digital Marketing, they are often found in digital marketing manager positions where they can create the overall strategy of the company, and supervise and coach an entire team of digital marketing.
They can be very useful for startups and small businesses, especially in the first year.
During the growth period, startups can begin to acquire specialists, and the Full Stack can change position by becoming a Digital Marketing Manager who can supervise the digital marketing team.
Granted, the cost of a Full Stack is greater than a Specialist, but recruiting one could dramatically reduce the marketing costs of a small business while generating more traffic, consumers and improving revenue.