8 Skills you need to become
Email Marketer’s mission is to build a database of leads, and convert them into consumers through the various techniques of email marketing.
Nowadays, a large part of the income of large companies comes from activities related to Email, that’s why the role of email marketer has become more and more important and it is one of the most important skills. demanded in the labor market.
Here are 8 skills you need to become an Email Marketer:
An email sequence is a series of emails sent in an automatic way, they are predefined and based on triggers. These emails can be welcome emails for new subcribers, reminder emails for prospects who abandoned their carts before purchasing the product and more..
It’s about developing and nurturing a list of contacts who have the potential to become your customers. Contact lists are generally collected through lead magnet downloads, newsletter registrations and other strategies.
Deliverability is the ability to deliver emails to subscribers’ inboxes. Having a clean database, and a good reputation with service providers, allows our emails to be sent and avoid spam problems.
An engaged subscriber is a subscriber who often opens emails and clicks on campaigns. A list of engaged subscribers is a sign that your prospects are interested in your content and offers, which will increase the chances of website visits and product purchases.
Visual appearance is very effective in conveying messages and information. Creating attractive newsletters and email templates can convert more readers into consumers.
Copywriting is the art and science of writing texts (words used on web pages, advertisements, promotional materials, etc.), with the sole objective of convincing Internet users to take an action (buy a product, download a document, subscribe to a newsletter etc.)
Email marketing automation consists of creating promotional campaigns with an automated process. It avoids
to create and send new emails every time.
Automated email tools give us a lot of advantages, such as knowing who our emails were delivered to, who opened our emails, how many times and other statistics.
Web analysis is the collection, measurement and analysis of data on the web. This data allows us later to identify problems or opportunities to optimize to find new markets or increase our revenues.