Search Engine Marketer
14 Skills you need to become
Search Engine Marketer
Search engine marketer ensure the visibility of your business in google, Youtube and also in other websites on the internet.
To do this, it uses several methods, free and paid
These methods can be technical, can be through content creation (like blogging), partnership building or even sponsorship.
Several skills are required to become a search engine marketer
Here are the 14 key skills:
1-SEO
SEO or also Search Engine Optimization is a set of non-paid practices which consist in increasing traffic to your website. These practices are often divided into 3 categories: Technical Seo – Onsite SEO and Offsite SEO.
2-Web Analytics
Web analysis is the collection, measurement and analysis of data on the web. This data allows us later to identify problems or opportunities to optimize to find new markets or increase our revenues.
3-Blogging
Blogging consists of creating content around a specific topic (usually text & images), in order to attract qualified prospects to your website and create a list of leads.
4-Keyword Research
Keyword research is about identifying the words and phrases searched by Internet users in search engines. This identification allows us to know their needs, and therefore we can create content that meets those needs.
5-Link Building
Link building is all about acquiring links from other websites to yours. The links you receive from other websites can increase your authority in search engines and therefore increase your ranking.
6-Tag Manager
By using Google Tag Manager with Google Analytics, you will be able to collect much more data, in order to conduct surveys, remarketing, track how people get to our site and more.
7-Pay per click
Le Pay pay click ou tout simplement PPC, est un modèle de publicité en ligne dans lequel les annonceurs étaient chaque fois qu’un utilisateur clique sur un lien de publicité.
Ce modèle de publicité est souvent utilisé chez Google & Youtube.
8-In-Store promotion
In-store promotions are a very effective marketing tactic designed to attract customers to your physical store in order to increase sales of your products.
9-ranking factors
The decision to rank websites at the top or bottom of pages in search engines such as Google, depends on several factors (the age of your website, mobile friendly, quality of content etc …) the more your website responds to these criteria, the greater your chance of ranking on the first page in search engines.
10-VIDEO MARKETING
Video marketing is about marketing your products and services through the use of videos. Using videos is very effective nowadays as they have become more efficient than images and texts, which helps increase brand awareness and consumer engagement.
11-LOCAL SEARCH
Local search engine optimization is an SEO practice that optimizes a website in order to be found in local search results.
12-REMARKETING
Remarketing is a powerful technique in digital marketing, used to deliver targeted ads to an audience that has already visited your website or also visited web pages related to specific products or services. This practice is very effective during segmentation.
13-pAGE SPEED
Page speed is the time it takes to load a page from a website. According to Google, a user can leave a website if the download of a page takes more than 2.5 seconds. File size, and site server are among the important factors in speed.
14-DOMAIN REGISTRATION
When building a website, one of the most important decisions to make is choosing the right domain name. Domain names are a factor that plays an important role in SEO.