Social Media Marketer
10 Skills you need to become
Social Media Marketer
Social Media Marketer’s role is to build the brand image of a company through different social networks, build an audience, Create content and promote the company’s products and services.
In some cases, and depending on the size of the business, He may perform other tasks such as social media advertiser & Community Manager.
Here are the 8 skills needed to become a Social Media Marketer:
An effective social media strategy that goes hand in hand with business goals, allows you to improve brand awareness, attract more prospects, maximize engagement and interactions, and collect leads and consumers to achieve a company’s goal.
Unlike traditional marketing based on the approach of reaching the consumer, content marketing is a marketing approach that aims to attract them, and this through the creation and distribution of valuable and relevant content.
Video marketing is about marketing your products and services through the use of videos. Using videos is very effective nowadays as they have become more efficient than images and texts, which helps increase brand awareness and consumer engagement.
Visual appearance is very effective in conveying messages and information. With the advent of more user-friendly design tools, the social media marketer has the opportunity to create images and infographics that meet the interests of readers.
Community management is the process of building a community around your business, or around a specific product or topic. This community can consist of only customers, or also Internet users that you want to convert them into future costumers.
Copywriting is the art and science of writing texts (words used on web pages, advertisements, promotional materials, etc.), with the sole objective of convincing Internet users to take an action (buy a product, download a document, subscribe to a newsletter etc.)
Social media ads are targeted based on users’ location, demographics, and profile information. Knowing how to define a goal, a budget and a bid are essential for the success of your advertising.
8-data & Analytics
Web analysis is the collection, measurement and analysis of data on the web. This data allows us later to identify problems or opportunities to optimize to find new markets or increase our revenues.
Retargeting is a powerful technique in digital marketing, used to deliver targeted ads to an audience that has already visited your website or also visited web pages related to specific products or services. This practice is very effective during segmentation.
Influencer marketing is the fact that a brand collaborates with an online influencer with the objective of improving brand awareness or also marketing their products or services.